Sherlock Holmes
Outdoor Billboard Comp
Client Warner Bros.Programs used Adobe Photoshop
Tasks Print Design, Photo Retouching, Layout
Details Concept Arts, Oct 2009. For the film Sherlock Holmes, starring Robert Downey, Jr. and Jude Law, I was given the task of creating various comps for the film's outdoor advertising. This was one of the first comps sent to the client at Warner Brothers for use as an outdoor billboard, and utilized existing elements from the Sherlock Holmes final one-sheet design.
The Perfect Age of Rock N' Roll One-Sheet Comps
Client Red Hawk Films, ClassCIII ProductionsPrograms used Adobe Photoshop
Tasks Print Design, Photo Retouching, Logo Design, Concept, Layout
Details Concept Arts, Oct 2009. These were two initial comps for a one-sheet for The Perfect Age of Rock N' Roll, starring Kevin Zegers and Jason Ritter. The designs utilized existing photoshoot images provided by the client. I was also responsible for experimenting with different logo design concepts for the film.
Genevieve Carter
Website Coding & Setup
Client Genevieve CarterURL www.genevievec.com
Tasks Website Coding, Online Setup
Details July 2009. Coding and setup of Genevieve Carter's interior design portfolio. Hand-coded using XHTML & CSS in a horizontal layout designed by Wanna Camcam.
Lilith Rockett
Website Coding & Setup
Client Lilith RockettURL www.lilithrockett.com
Tasks Website Coding, Online Setup
Details June 2009. Coding and setup of portfolio for studio potter, Lilith Rockett. Hand-coded using HTML & CSS, using the website design created by Wanna Camcam.
The Century Council
Campaign & Presentation
Client The Century CouncilPrograms used Adobe Illustrator, Photoshop, InDesign, Keynote
Tasks Marketing Campaign Development, Art Direction (Print), Presentation Design & Direction
Details October 2008 - April 2009. The Bruin Advertising & Marketing Team (AdTeam) brainstormed, created, designed, and partly-implemented a fully developed advertising campaign for The Century Council, a non-profit organization that educates students about drinking. As one of three Art Directors for the team, I assisted in designing and overseeing the creative work for the campaign. In April, I assumed the role of Presentation Director, managing the design of the ten-minute Keynote Presentation used in our National Student Advertising Competition (NSAC) Presentation.
View Keynote Presentation (.mov)
Ada Cheng & Christopher Clark
Wedding Designs
Client Ada & Chris ClarkPrograms used Adobe Illustrator
Tasks Print Design, Illustration, Implementation & Production of Wedding Materials
Details January - March 2009. Design, implementation, & production of wedding monogram, reception favors, reception menus, programs, table numbers, & guest name cards. As bridesmaid and sister-of-the-bride, I personally invested over ten hours of work to design, print, cut, and prepare all the wedding materials used during the ceremony and reception.
Curbside
Logo Design & Branding
Client Associated Students UCLAPrograms used Adobe Illustrator
Tasks Logo Design, Branding, Illustration
Details Fall 2008. Curbside was a new boutique restaurant serving healthy, organic, to-go meals in the Ackerman Student Union at UCLA. My goal was to create, from scratch, an identity and brand for this restaurant. Based on inspiration from Hidden Valley Ranch and a distinct sign in Haleiwa, Hawaii, I formed this logo which was then reproduced onto stickers and other print work. I intended for the logo to evoke a natural, classic, farm-like feel while still remaining modern and memorable.
Photoshop Manipulations
Client Alex LawlerPrograms used Adobe Photoshop, Illustrator
Tasks Photoshop Manipulation, Print Design
Details February 2009. For my roommate's birthday, I decided to design and print posters of photo manipulations that represented her interests and personality. For example, with the faux Vogue cover design, I wanted to bring out her most classy, fun, and current traits. I also created fun photo mockups with her favorite celebrities. I had the designs printed on large glossy poster paper and put them up in the apartment as a surprise.
Campus Poster Art
Client Campus Events CommissionPrograms used Adobe Photoshop, Illustrator
Tasks Print Marketing Design, Illustration
Details September 2008 - June 2009. As part of the Campus Events Commission's Print Marketing staff, I was able to design a large variety of posters throughout the year to advertise the events that were occurring on campus. I created posters primarily for film screenings, as well as for special guest speakers, and was responsible for placing them at key advertising points on the UCLA campus.
Coffee Mug Design
Client UCLA Coffee ShopsPrograms used Pencil & paper, Adobe Illustrator
Tasks Consumer Product Design, Print Design, Illustration
Details Spring 2008. ASUCLA requested a redesign of their reusable ceramic mugs. I thought of this concept while sitting in Econ class and sketched it onto my class notes, later turning it into an illustration on Illustrator. The design emphasizes sustainability and "going green." The mug is currently sold in all coffee shops on the UCLA campus. In addition, I designed the accompanying marketing signage to advertise the mug.
Surfside Grill
Logo Concept & Branding
Client ASUCLA RestaurantsPrograms used Adobe Illustrator
Tasks Logo Design, Branding, Concept, Illustration
Details Fall 2008. I was given the task of creating, from scratch, a brand identity and logo design for a new UCLA restaurant & grill concept. "Surfside Grill" was one of two concepts conceived by the Marketing team. Over the course of many weeks, I designed four logo designs for this concept, which was then presented to the Associated Students UCLA Executive board. These logos are intended to convey a tropical, outdoorsy, almost bar-like feel while still retaining the ideas of restaurant & food.
The Lanai
Logo Concept & Branding
Client ASUCLA RestaurantsPrograms used Adobe Photoshop, Illustrator
Tasks Logo Design, Branding, Concept, Illustration
Details Fall 2008. I was given the task of creating, from scratch, a brand identity and logo design for a new UCLA restaurant & grill concept. "The Lanai" was the second of two concepts conceived by the Marketing team. "Lanai" is a Hawaiian word used to describe an outdoor patio or balcony. For this concept, I created a very Hawaiian, floral, and tropical theme. It is intended to create the feel of a fun, cabana-like bar & restaurant.
Conceptual T-Shirt Design
Client American Red CrossPrograms used Adobe Illustrator
Tasks Print T-Shirt Design, Illustration, Concept
Details For an American Red Cross Youth T-Shirt Design Contest, I developed this concept and t-shirt design based on the theme, Give Life. With this minimalistic design, I intended to send a bold and direct message with popping red and black colors on a simple white background. More importantly, I wanted to embody the theme, Give Life, and relate it to the act of giving blood, resulting in the slogan: "Give Heart, Give Blood, Give Life."
Fast Break
Logo Re-Design
Client UCLA ConcessionsPrograms used Adobe Illustrator
Tasks Logo Design, Branding, Illustration
Details Spring 2006. Fast Break is the main concession stand located in UCLA's Pauley Pavilion, a venue used for many events including UCLA basketball & Volleyball games, the Nickelodeon Kid's Choice Awards, and others. I was given the task of re-designing the logo, giving it a more modern, updated look that would be seen by thousands. The logo, fitting in with the "look" of UCLA, conveys an active, athletic feel mixed with food-friendly colors. In addition, I re-designed a new menu board incorporating this logo.
Conceptual Website Design
Client AOL Instant MessengerPrograms used Adobe Illustrator, Wacom Tablet
Tasks Web Design, Interactive, Concept, Illustration
Details December 2007. As part of the 2007-2008 AdTeam, I assisted in creating a fully-integrated, non-traditional advertising campaign for AOL Instant Messenger. An initial idea, within the campaign, that our team came up with was the idea of "College AIM Day" as an Interactive strategy. I designed this conceptual webpage for the "College AIM Day" event. The design was intended to appeal to the college demographic, with bright colors and a mix of illustrations relating to music (the event involves a concert).
Kerckhoff Breakfast Posters
Client Kerckhoff Coffee HousePrograms used Canon camera, Adobe Photoshop, Illustrator
Tasks Print Design, Illustration, Food Photography
Details 2006 - 2007. These projects consisted of food photography of the organic breakfast cereals and Organic-To-Go sandwiches, along with follow-up photo retouching. I incorporated the photos into print designs which were mounted on posters. These posters are currently in use at the Kerckhoff Coffee House at UCLA. With the Organic Cereals poster, I was aiming for an old-fashioned, antique look to convey the "organic" theme. The O-To-Go Breakfast Sandwich poster remained true to the Organic-To-Go look and feel while standing out as "breakfast"-related.
Various Logo Concepts
Client Fashion & Student Trends, Lisa Madden Photography, Chinese Sims, Smart Money SolutionsPrograms used Adobe Illustrator
Tasks Logo Design, Branding, Concept, Illustration
Details Various concepts for logo designs that were not ultimately selected to be used.
UCLA Men's Soccer
NCAA Championship
Logo Design & Illustration
Client Associated Students UCLAPrograms used Adobe Illustrator
Tasks Logo Design, Illustration
Details Fall 2008. This illustration was made for the UCLA Men's Soccer Team as t hey played for the NCAA Championship in 2008. The goal was to create an iconic and bold image that could be printed on various merchandise and banners placed around campus in the event that the team took the championship title.
ADstract
Logo & T-Shirt Design
Client Bruin Advertising & Marketing TeamPrograms used Adobe Illustrator
Tasks Logo Design, T-Shirt Design
Details Spring 2009. My job as an Art Director for the Bruin AdTeam was to design a new logo and t-shirt based on the name and slogan selected by the team for the 2008-2009 year. The logo is simple but very powerful--using a bold font to emphasize our team's main focus: advertising. The shirts were worn by the team members at our District Student Advertising Competition and at other AdTeam events.