Born and raised in Hawaii, I have over 9 years of design experience. Originally a webdesigner, dabbling in HTML, CSS, PHP, and MySQL, I progressed into graphic design--becoming familiar with Adobe Photoshop and Illustrator. As I entered high school, I became a freelance graphic designer, earning extra pocket money to fund my growing collection of DVDs. Today, I specialize in logo design, print work and vector illustration--while continuing to pursue other types of design such as web and video editing.

After moving to Los Angeles to attend UCLA, I began working in the entertainment industry for such companies as Sony Pictures, The Institute and Concept Arts. As a Production Assistant, I worked on commercials for Kay Jewelers, with dir. David Harner, and Victoria's Secret, with dir. Michael Bay. I also worked on Entertainment Design projects for Sherlock Holmes, The Losers and Love & Other Drugs (among others) and viral websites for Bioshock 2 and Mafia 2.

I graduated from UCLA in December 2009 with a B.A. in Communication Studies and a minor in Film, Television & Digital Media. I currently reside in Culver City and am working full-time in the Global Publicity department of Walt Disney Studios in Burbank, while continuing my passion for design through freelance projects.

Various Logo
Concepts & Branding

Client W by West Kei, Cannes Design Awards, HuntDucks.com, Ala Moana Dentistry
Programs used Adobe Illustrator, Wacom Tablet
Tasks Logo Design, Branding, Concept, Illustration

Details Jan - Mar 2010. WEST KEI: The client wanted their new logo to convey a sophisticated yet trendy and bold look for their clothing line. CANNES DESIGN AWARDS: I opted for a fun, designer-friendly logo using intertwining colors in a minimal crown design. HUNTDUCKS: As a website offering guides for hunting fowl, I used the typography of the name to depict the purpose of the site while remaining bold and simple at the same time. ALA MOANA DENTISTRY: The client wanted a logo that would act as a call to action for those who saw it, emphasizing their slogan "Think Smile!" I attempted to achieve this by focusing on the exclamation and combining it with a winning smile.

Sherlock Holmes
Outdoor Billboard Comp

Client Warner Bros.
Programs used Adobe Photoshop
Tasks Print Design, Photo Retouching, Layout

Details Concept Arts, Oct 2009. For the film Sherlock Holmes, starring Robert Downey, Jr. and Jude Law, I was given the task of creating various comps for the film's outdoor advertising. This was one of the first comps sent to the client at Warner Brothers for use as an outdoor billboard, for which I had to utilize, alter, create and arrange design elements from the Sherlock Holmes final one-sheet design.

The Perfect Age of Rock N' Roll One-Sheet Comps

Client Red Hawk Films, ClassCIII Productions
Programs used Adobe Photoshop
Tasks Print Design, Photo Retouching, Logo Design, Concept, Layout

Details Concept Arts, Oct 2009. These were two initial comps for a one-sheet for The Perfect Age of Rock N' Roll, starring Kevin Zegers and Jason Ritter. The designs utilized existing photoshoot images provided by the client. I was also responsible for experimenting with different logo design concepts for the film.

Genevieve Carter
Website Coding & Setup

Client Genevieve Carter
URL www.genevievec.com
Tasks Website Coding, Online Setup

Details July 2009. Coding and setup of Genevieve Carter's interior design portfolio. Hand-coded using XHTML & CSS in a horizontal layout designed by Wanna Camcam.

Lilith Rockett
Website Coding & Setup

Client Lilith Rockett
URL www.lilithrockett.com
Tasks Website Coding, Online Setup

Details June 2009. Coding and setup of portfolio for studio potter, Lilith Rockett. Hand-coded using HTML & CSS, using the website design created by Wanna Camcam.

The Century Council
Campaign & Presentation

Client The Century Council
Programs used Adobe Illustrator, Photoshop, InDesign, Keynote
Tasks Marketing Campaign Development, Art Direction, Presentation Design & Direction

Details October 2008 - April 2009. AdTeam created, designed and partly-implemented a fully-developed advertising campaign for The Century Council, a non-profit org. that educates students about drinking. As Art Director, I assisted in designing and overseeing the creative work for the campaign. I also assumed the role of Presentation Director, managing the design of the ten-minute Keynote Presentation used in our National Student Advertising Competition Presentation.

View Keynote Presentation (.mov)

Ada Cheng & Chris Clark
Wedding Designs

Client Ada & Christopher Clark
Programs used Adobe Illustrator
Tasks Print Design, Illustration, Implementation & Production of Wedding Materials

Details January - March 2009. Design, implementation, & production of wedding monogram, reception favors, reception menus, programs, table numbers, & guest namecards. As bridesmaid and sister-of-the-bride, I invested over ten hours of work to design, print, cut and prepare all the wedding materials used during the ceremony and reception.

Campus Poster Art

Client Campus Events Commission
Programs used Adobe Photoshop, Illustrator
Tasks Print Marketing Design, Illustration

Details September 2008 - June 2009. As part of the Campus Events Commission's Print Marketing staff, I was able to design a large variety of posters throughout the year to advertise the events that were occurring on campus. I created posters primarily for film screenings, as well as for special guest speakers, and was responsible for placing them at key advertising points on the UCLA campus.

Coffee Mug Design

Client UCLA Coffee Shops
Programs used Pencil & paper, Adobe Illustrator
Tasks Consumer Product Design, Print Design, Illustration

Details Spring 2008. ASUCLA requested a redesign of their reusable ceramic mugs. I thought of and sketched this concept while sitting in Econ class, later turning it into an illustration on Illustrator. The design emphasizes sustainability and "going green." The mug currently sells in all coffee shops on the UCLA campus. In addition, I designed the accompanying marketing signage to advertise the mug.

Curbside
Logo Design & Branding

Client Associated Students UCLA
Programs used Adobe Illustrator
Tasks Logo Design, Branding, Illustration

Details Fall 2008. Curbside was a new boutique restaurant serving healthy, organic to-go meals in the Ackerman Student Union at UCLA. My goal was to create, from scratch, an identity and brand for this restaurant. Based on inspiration from Hidden Valley Ranch and the Haleiwa sign in Hawaii, I formed this logo which was then reproduced onto stickers and other print work. I intended for the logo to evoke a natural, classic, farm-like feel while still remaining modern and memorable.

Surfside Grill
Logo Concept & Branding

Client ASUCLA Restaurants
Programs used Adobe Illustrator
Tasks Logo Design, Branding, Concept, Illustration

Details Fall 2008. I was given the task of brainstorming and creating a brand identity and logo design for a new UCLA restaurant & grill concept. "Surfside Grill" was one of two concepts conceived by the Marketing team. Over the course of many weeks, I designed four logo designs for this concept, which was then presented to the Associated Students UCLA Executive board. These logos are intended to convey a tropical, outdoorsy, almost bar-like feel while still retaining the ideas of restaurant & food.

UCLA Men's Soccer
NCAA Championship
Logo Design & Illustration

Client Associated Students UCLA
Programs used Adobe Illustrator
Tasks Logo Design, Illustration

Details Fall 2008. This illustration was made for the UCLA Men's Soccer Team as t hey played for the NCAA Championship in 2008. The goal was to create an iconic and bold image that could be printed on various merchandise and banners placed around campus in the event that the team took the championship title.

Conceptual Website Design

Client AOL Instant Messenger
Programs used Adobe Illustrator, Wacom Tablet
Tasks Web Design, Interactive, Concept, Illustration

Details December 2007. AdTeam was tasked with creating a fully-integrated, non-traditional advertising campaign for AOL Instant Messenger. An initial idea within the campaign that our team came up with was the idea of "College AIM Day" as an Interactive strategy. I designed this conceptual webpage for the "College AIM Day" event. The design was intended to appeal to the college demographic, with bright colors and a mix of illustrations relating to music as the event involved a concert.

Kerckhoff Breakfast Posters

Client Kerckhoff Coffee House
Programs used Canon camera, Adobe Photoshop, Illustrator
Tasks Print Design, Illustration, Food Photography

Details 2006 - 2007. For these projects, I participated in the photography of the food, along with follow-up photo retouching. I implemented the photos into print ads which were mounted on posters--they are currently being used in the Kerckhoff Coffee House at UCLA. With the Organic Cereals poster, I was aiming for an old-fashioned, antique look to convey the "organic" theme. The O-To-Go Breakfast Sandwich poster remained true to the Organic-To-Go look and feel while standing out as "breakfast"-related.

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